The word "love" can have a variety of related but distinct meanings in different contexts. Often, other languages use multiple words to express some of the different concepts that English relies mainly on "love" to encapsulate; one example is the plurality of Greek words for "love." Cultural differences in conceptualizing love thus make it doubly difficult to establish any universal definition.
Although the nature or essence of love is a subject of frequent debate, different aspects of the word can be clarified by determining what not love is. As a general expression of positive sentiment, love is commonly contrasted with hate; as a less sexual and more emotionally intimate form of romantic attachment, love is commonly contrasted with lust; and as an interpersonal relationship with romantic overtones, love is sometimes contrasted with friendship, although the word love is often applied to close friendships.